Poles are often an afterthought, but former U.S. Ski Team downhiller Bryon Friedman knows better. “Skiing is soulful,” he says, “and your poles should express that.” This season he launches Soul Poles, hand made from sustainable bamboo and mostly recycled materials (from $125). Acclaimed artist R. Nelson Parrish paints ski poles in the style of totem poles from his native Alaska. Schussers send him helmet cam footage, which he translates into an abstract work on three poles—the extra pole is for over the mantle ($1,000).