Soul Poles Extends Line of Socially Responsible and Environmentally Conscious Ski + Hiking Poles with SoulLite.
Park City, UT | January 28, 2015
Inspired by nature, The SoulLite Project is Soul Poles’ most recent undertaking to create an affordable alternative within its line of environmentally conscious and socially responsible ski + hiking poles. After raising 177% of the product fundraising goal on Kickstarter, Soul Poles is proud to release SoulLite in six color ways for the 2015-16 product line-up.
Driven by its mission to inspire momentous living and the protection of the playgrounds we love, for-purpose, outdoor adventure brand, Soul Poles, will release SoulLite as a low impact ski + hiking pole handmade from responsibly sourced bamboo and recycled PET plastics.
Founded by former U.S. Ski Team members Bryon Friedman and Erik Schlopy in 2011, Soul Poles’ passion for promoting positive environmental and social change is drawn from a genuine love for the mountains and the lifestyle it supports. Soul Poles’ line of ski poles have been recognized as the standard in alpine ski performance and corporate responsibility by industry experts, earning the line Powder Magazine’s 2012 “Gear of the Year” accolades as well as a 2015 “Editor’s pick” by Freeskier Magazine. By extending the company’s reach to include The SoulLite line of accessibly priced, truly convertible ski + hiking poles, Soul Poles hopes to further the conversation about environmental and social responsibility in the ski and outdoor industries.
As Friedman said in an interview about the launch, “we see SoulLite as our (Soul Poles’) first step towards increasing the visibility of the brand in outdoor retail and on hill. Priced according to consumer trends, we anticipate SoulLite to fill the void between affordability and sustainability, supplanting the aluminum pole for the environmentally conscious consumer.”
SoulLite is realized as a lightweight and streamlined Soul Pole featuring: ergonomically designed, recycled plastic grips; durable, performance nylon tips with steal inserts; and mid-sized, removable baskets, to allow for a seamless transition from skiing to hiking.
With a manufacturer one-year guarantee, SoulLite is set to define a more sustainable, socially responsible, and affordable option for the skiers and backpackers.
About Soul Poles:
Soul Poles is a for-purpose, outdoor adventure brand committed to producing intentionally designed products using renewable and recycled materials, thus providing conscious consumers a handmade, eco-friendly, and socially responsible substitute to mined and virgin-sourced alternatives. As a 1% For The Planet member and financial partner of The High Fives Foundation, Protect Our Winters, and SheJumps, Soul Poles creates a ripple effect with every product it produces.