soul mission

No snow. No ski.
That's the simple fact of global warming and the grim predictions of disappearing alpine snow. And it inspired Soul's singular focus:

Innovate the greenest equipment in the snow sports industry by merging sustainable design with uncompromising performance and truly original style.

• Founded and designed by former U.S. Ski Team racers competing at the World Cup and Olympic level.

• Made with Soul. We make our eco-friendly poles by hand in Park City, Utah, both to provide local employment as well as to curb emissions that cause the climate change threatening our snowy slopes.